See How Easily You Can Increase Your Paid Search CTR

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October 10, 2021


Click through rate (CTR) is a means of measuring the success of an online advertising campaign. Increasing such will increase the quality search (QS) and decrease the budget of your ads, while increasing your sales. If you want to increase your click through rate (CTR), the following discussion will tell you the how to and what to do to improve your CTR.Raising your CTR is a lot easier than you think. There a lot of ways to do this. An example of which is using combinations of "strong words" which also means strong calls to action.Call to action is probably the most important for your ad text and even Google tells us to use it in AdWords. Research show that not having call to action in your ad text can cause your initial quality score to suffer.Let's take into consideration some of the following "strong words" and see how they affect our ads by the emotion they evoke or generate a feeling of encouragement for a user to click your ad. Also, discover how that feeling generated can ultimately affect your conversion rate.1. NewSay it loud, your potential customers either has your product or service already or still checking you out. Adding the "strong word" like "new" to your ad would definitely change the emotion of your potential customers.

As an example, instead of "Dell Inspiron 11z" you can use "The New Dell Insipron 11z." Which sounds stronger to you?2. SaveEverybody wants to save something and everyone wants to save MONEY. Let your potential customers know they are saving while using your service or product. A discounted product or service is always appreciated by anyone.3. EasyWe live in a time of information technology and we always go for the easier option of doing things. Your potential customers would want to know how buying from you would make their lives easier than buying from your competitors. In the terms of fulfillment, you may include text such as: Easy access, User friendly, Easy to use, Easy upgrade, etc.4. FreeThis is the most common word that a customer would want to see on your ad. Customers love seeing free offers such as free access to your system even for a certain time only. If you could throw in other freebies, it would be even better. When offering something for free, make sure that you also clearly state conditions for it. This can be your unique selling point or proposition.There are a lot of "strong words" that you can use to improve our ad and generate feelings that would make your potential customers buy from you and not from your competitors.

You may also come up with your own strong emotional words that you think would be relevant & effective for your ad.For you to come up with the best and most effective ad, turning to KeywordSpy's ad copy feature would be the best move for you. Ad copies of domains are made available including important analytics such as keywords used, ROI, CPC, etc. Having this data will enable you to see which ads are effective. Using the advanced export tool will allow you to download the results and save it with the proper format for your campaign, be it for Google, Yahoo or Bing. So data on which ads are effective + "strong words" are what you need to formulate and post the best ad out there. Coming up with the right, attractive ads will definitely help you improve your CTR and Quality Search, which will lead to increase of your sales and correct budget spending.Now is the time for you to create that effective ad which will get noticed and get clicked.Peter Zmijewski is the founder and CEO of KeywordSpy. You can find more information about him at

How To Use Google Adwords To Promote Your Small Business

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April 7, 2021


LocalNet360-As we continue our series on helping small companies expand onto the Internet as a means of improving business, it's now the time to discuss search engine optimization and how to use SEO to get discovered on the web. While its still early for most small businesses to buy into the concept of internet marketing, the truth is that now is the time to get started. This article will discuss the benefits of using SEO and Google AdWords to help promote your business, as well as some of the potential methods that can be implemented. Search Engine Optimization And AdWords-Good or Bad? The way search engines like Google, yahoo, and Bing index pages is by using a "spider" to "crawl" the webpages and look for keywords in your site that relate to searches. As always, its important to monitor where you stand to begin with. On several search engines, try typing in keywords that relate to your business and see where your website pops up. Most people will not search past page 3 of the results, so it's important to constantly monitor and improve your keywords to keep up with the competition.

Keywords are the most important thing to continuously be monitoring and updating. Your titles, URLs, articles, picture captions, and content should always be relevant to your site. But beware of over-use of the certain keywords-it could end up with your website being listed as a spammer in search directories. Search engine spiders are programmed to ignore sites with excessive amounts of keywords in the website content, and mark them as spammers, even potentially ban your website from search results. Other useful ideas include exchanging links with the webmaster of another site to have site to site linking. Developing a relationship with another website and having links to that site on yours can increase your chances of getting a better ranking and remaining on the front page of google. Use caution with this, however, and don't get trapped in "link farms," sites that have bad SEO habits that could wind up with you being banned. Keeping your site fresh, up-to-date, and consistently bringing in new material is highly important too. This can be done by integrating a blog into your site, whether it's a CEO blog, updates from social media sites, or current headlines. This will exponentially increase the number of places where visitors can view your links, and bring more traffic to your site.

Of course, this is just a brief overview of how technology improvements and the internet can help improve your small business. And that should the market for search engine optimization continue to grow in popularit, many small businesses can begin to use this inexpensive resource to help grow their businesses and expand their resources to the fullest. As you begin to develop and/or expand your presence on the Internet for your business consider this: Search engine optimization is a good way to increase traffic to your site, as well as improve it's search ranking inexpensively. However, you will need to develop more comprehensive strategies, since no one way will work for all businesses as you begin to build a customer base that you can then market to online on a regular basis. As stated earlier in this series, in order to rise above the crowd you will need more than just a website. Therefore, implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America. Internet Marketing by LocalNet360 ?? Copyright LocalNet360 All Rights Reserved Worldwide.

Article Marketing- How to Write High-Quality Compositions

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January 13, 2021


Article marketing is one of the most common practices for SEO today, though it has been already exercised even before the birth of the computers and the Internet. In a simple manner, it can be described as the publication and distribution of written piece using the traditional (paper-print) and online media (the Internet) to reach the marketplace. Usually, its content is related to the industry of the author as it aims to boost the company's reputation, and at the same time, advertise and promote one's products and services. Whether you are writing an article for paper-print or for online publishing, make it sure that it is informative and powerful enough to gain good readership and somehow, convert it into sales. However, articles which are meant for online distribution should be also optimized not only for search engines, but also to human readers, which is the most important thing.